Wednesday, October 24, 2012

Penfield Children's Center and Miracle on Canal Street use social media as an outlet to help them benefit their programs


Penfield Children’s Center and Miracle on Canal Street are two organizations that use Twitter and Face Book as a social media tool to help them promote their charity programs and receive donations. Penfield Children’s Center is a non-profit organization whose sole purpose is to help infants and young children with and without disabilities to reach their full potential through education, therapy services and family programs. According to Penfield's website, Since 1967, Penfield has been a place where children with special needs find support, comfort, encouragement and strength. Each year, more than 1,400 children and their families benefit from the comprehensive, quality childhood development and family programs that Penfield provides. Penfield uses Face Book and Pay pal as a way for people to donate to their cause. You can follow Penfield on Twitter. They have over 187 followers.


Miracle on Canal Street is also a non-profit organization that is connected to Potawatomi Bingo Casino. Potawatomi Bingo Casino demonstrates concern for the community in a variety of ways, but it begins with having a significant economic impact on the state and local communities by providing thousands of jobs and being a strong employer. The efforts to strengthen our community begin with the Casino’s signature community program. Miracle on Canal Street brings together team members, guests, business partners and the community for one common goal to help improve the lives of children in southeastern Wisconsin.

The Casino partners with a number of organizations throughout the Milwaukee area to combine efforts for a greater positive impact on people in need. Since it began in 1994, Miracle on Canal Street has contributed more than $11.5 million to hundreds of local children’s charities. Each year funds are generated through Miracle bingo games and other special events. Thirty children's charities from southeastern Wisconsin in 2011 split $989,239. 2012 Miracle on Canal Street Signature Charities includes:

·         Children’s Hospital of Wisconsin

·         Betty Brinn Children’s Museum

·         Make-A-Wish Foundation of Wisconsin

·         Penfield Children’s Center

Addition to these charities there are many more that Miracle on Canal Street helps donate monies to. These two organizations manage their relationships together to help the less fortunate children of Wisconsin. They use strategies by allowing people to share a link on Twitter to their followers. They use Facebook to upload photos of events to showcase children who benefit from their program. They have other sponsors on their pages they connect with as well.

 

Penfield’s Children’s Center Website Links

http://penfieldchildren.org
https://www.causes.com/donations/new?campaign_id=110123&cause_id=623244

Miracle on Canal Street Website links

http://www.facebook.com/sharer/sharer.php?u=http%3A%2F%2Fshar.es%2FculLm&t=Miracle+on+Canal+Street+at+Potawatomi+Bingo+Casino


 

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